Creating a sponsored campaign is a carefully planned process with many layers. It doesn’t end once you click publish, and, like everything, it’s all about the content. If you’re new to sponsored content or a seasoned veteran seeking reassurance that you’re on the right track, you’re in the right place.
In this blog, we cover the top tips to help you achieve success with your sponsored social campaigns and avoid the common pitfalls or algorithm changes that are causing your ads to fall short.
What is paid advertising? Check out our blog which talks all things Digital Advertising: The who, what, where, when & why.
Audience
It starts and ends with the audience. Clearly define who your audience is. Audience size matters—remember, you can’t speak to everyone and make the same impact. We recommend keeping your audience below 100,000: large enough for algorithms to work, but focused enough to ensure your message resonates.
Messaging
Think about your messaging and creative - who is reading it, and what will resonate with them? Aim for a design and messaging approach that forces people to stop scrolling and engage with the content. Don’t confuse your message and the goal of the campaign. Your campaign can’t achieve everything so being clear on both will help you measure success.
Asset rotation
Asset rotation, commonly known as A/B testing, involves running variations of ads to determine what resonates best with your target audience. This method allows you to experiment with creative elements, messaging, and visuals to identify what works best, helping you optimise your outreach and drive results.
Bid control
The auto bid tool may seem convenient, but we’ve found that setting manual bids helps you maintain control over spending and avoid overbidding for clicks. This approach requires careful monitoring to adjust bids based on the results you’re achieving.
Reports
Understand the data. Use key metrics to measure the impact of your campaign on your target audience and inform your next one. Analysing ad performance, engagement, leads, and cost-per-click will help you identify success. By evaluating performance against marketing goals and dedicating time to report your findings, you can ensure your campaigns continue to evolve and drive better results.
Need extra support?
This quick guide is intended to help you avoid common mistakes and effectively evaluate your campaigns. If you’re looking for a dedicated expert to manage your advertising, email our Digital PR Manager Conor Woodhall at conor.woodhall@proactive-pr.com and find out how Proactive PR can help you drive results.
Interested in finding out more about the results you can achieve with digital ads? Check out our latest digital ads case study.
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