Proactive International PR celebrates 15th anniversary

Proactive PR - exceeding expectations in B2B tech PR for 15 years

Proactive International PR is today marking 15 years of delivering connected communications for the B2B tech industry, raising the profile of major technology and telecommunications organisations across the globe.

As it looks ahead to the next 15 years, the agency is renewing its commitment to the ‘Proactive Promise’ – its core values of always being Proactive, Trustworthy, Committed and Dynamic – on which the consultancy was founded.

The ‘Proactive Promise’ ensures Proactive PR remains connected to its clients’ teams throughout all its work. This has led the consultancy to have an enviable retention rate, with 76% of clients staying with the agency for more than two years. Of its current clients, nearly half have been with the agency for five or more years.

“Anniversaries always provide a moment of reflection and as we consider what makes Proactive PR the consultancy it is, we always come back to two things – the team and our clients,” said Proactive PR CEO Jayne Brooks. “Ensuring we continue to go the extra mile and live up to the proactivity that has led to an excellent retention rate reaffirms our commitment to our clients who we wouldn’t be here without.”

By understanding industry challenges and aligning with client goals to deliver measurable impact and real business growth, Proactive PR has become a trusted partner for its clients.

From its headquarters in Newark-on-Trent, Nottinghamshire, the 15-strong team of marketing and PR professionals successfully blend strategy, storytelling digital expertise and compelling content to deliver campaigns connected by design.

“Proactive PR has always strived to operate as an extension of our clients’ teams and I’m proud that this ethos has remained at the core of the consultancy as the business has grown,” said Proactive PR President and Founder Brian Dolby. “To reach 15 years is an incredible milestone and I’m grateful to everyone who has supported Proactive PR along the way.” 

Proactive PR celebrates its 15th anniversary on the back of a number of successes, including successfully passing the PRCA’s Communications Management Standard – the hallmark of PR excellence. It was also shortlisted as Specialist Consultancy of the Year in PRCA’s 2024 UK awards.